There are a number of key ingredients, foods, and supplements for which there is a market demand for on-the-go formulations, whether it be for going from work to a workout class, from school to practice, from one meeting to another, or from a start to finish line.
 
Go Mix and Viva 5 will be forming a new partnership centered around the development and manufacturing of new products for leading global brands that provide on-the-go nutrition solutions.
 
Go Mix is a contract manufacturer that provides customizable, fully-recyclable, ready-to-drink formulations that provide consumers with everything from protein to probiotics designed for on-the-go use, free from preservatives and capable of pinpointing nutritional parameters.
 
Viva 5 provides turnkey development solutions for companies specializing vitamin, mineral, supplement, beauty, and functional food products. By purchasing a stake in Go Mix, Viva 5 can now utilize their proprietary delivery method to its network of brands.
 
“This partnership makes a lot of sense on both ends,” Go Mix CEO and co-founder Joe Hansley said. “Viva 5 has a proven track record of bringing high-quality and unique products to market with some of the largest health and wellness brands in the world. Go Mix will now be able to utilize Viva 5’s infrestructure and their extensive market and industry knowledge. This will allow us to bring our industry-changing packaging to the ever-increasing numbers of people who want better nutrition in their busy schedules.”
 
“Viva 5 is all about innovation, and the Go Mix™ package is a patented, innovative and convenient option for that on-the-go person,” Brian Baer, president of Viva 5, said. “This is a booming sector where all the research shows people are committed to maximizing their schedules and finding new ways to get nutrition while they are on the move. Go Mix is right for them and for companies that want to reach them. It is an important addition to our portfolio and to our goal of being the top innovation house in the health and wellness industry.”
 
According to a report from market researcher Technavio Research, the global sports and energy drink market alone is currently experiencing a projected $46.67 billion growth from 2018-2022, with an 11% CAGR. Additionally, Technavio reports that consumers are looking for easier-to-use implements for preparing functional beverages, signaling that innovations in convenience in this category may well be rewarded.
 
“Always on the move, individuals seek sports and energy drinks and other functional drinks that offer high nutritional value to meet the needs of their busy lifestyle. These ready-to-go products provide consumers with a range of options and also supply their essential dietary requirements. The on-the-go attribute of sports and energy drinks gives people the time, pleasure, flexibility, and enjoyment associated with a healthy lifestyle,” the report said.